Behind a Smile with Dr. Shauntel Ambrose
I host a podcast that shares the secrets behind some of the most resilient healthcare businesses worldwide, innovative products, savvy strategies and daily inspiration to reach your ultimate in your healthcare career. I interview the movers and shakers of healthcare who courageously push boundaries. Whether you a start-up, or needing a push to keep going or a family business or looking for mentorship without the business know-how. This is an all-inclusive, keeping it real, not for the faint-hearted, haters or the nay-sayers live your best life as a member of a global community in healthcare podcast!
Behind a Smile with Dr. Shauntel Ambrose
Emma King on Advanced Whitening Techniques and Personal Perseverance
What if achieving a radiant smile could be tailored just for you? Join us on Behind a Smile where we welcome the remarkable Emma King, an independent oral hygienist with over three decades of experience and nearly 9,000 teeth-whitening cases to her credit. Emma takes us through her pioneering journey in the field of dentistry, sharing how her father's influence and her passion for teeth whitening have shaped her career. As the festive season approaches, she offers practical tips on maintaining a beautiful smile while highlighting the evolution of teeth whitening practices over the years.
Learn the secrets behind customizing teeth whitening treatments to manage sensitivity and meet individual patient needs. In this episode, Emma discusses innovative strategies such as starting without light for sensitive cases, adjusting wear times, and combining in-chair treatments with take-home kits. We delve into the importance of setting realistic patient expectations and the economic advantages of whitening before more invasive procedures. Emma emphasizes continuous maintenance to prevent re-staining and explains how clinicians can tailor treatments according to a patient's budget and lifestyle.
Beyond her professional expertise, Emma's personal resilience is nothing short of inspiring. She opens up about her journey of overcoming significant health challenges, including 37 surgeries and a kidney transplant, while maintaining her dedication to her career and passion for animal rescue. As co-runner of Feel Good Funding, Emma advocates for mistreated animals and shares the joys of adopting and caring for them. This episode is a treasure trove of motivational insights and practical advice for healthcare professionals looking to elevate their careers and personal well-being. Tune in to be inspired by Emma's unwavering commitment to making a difference both professionally and personally.
Hello and welcome to Behind a Smile. I am Dr Chantal Ambrose and I am a dentist. I host a healthcare business podcast where I interview healthcare practitioners around the world, sharing tips on how to improve your healthcare practice, innovate and grow while living your best life. We share products and information from healthcare partners that can help you in your practice journey, be it a startup, a family-based business or a multidisciplinary healthcare team. Most of the information provided here is based on personal experience and opinions. Of the information provided here is based on personal experience and opinions, so please supplement what you learn here with approved research, studies and professional advice.
Speaker 1:Thank you to everyone who has subscribed and I invite you to join our community. If you haven't, we would love to hear from you. If you would like to be on the show, drop me a mail at behindasmile2 at gmailcom. Let's make it happen together. So hi everyone. It's Dr Ambrose once again, and we have Emma King from Zoom who is here to let us know about what can we do to keep our beautiful smiles even more beautiful, and she's going to give us a little bit of a behind the scenes of her life. Welcome, emma.
Speaker 2:Thank you, thanks for having me on. I really appreciate it.
Speaker 1:I've been interviewing a lot of powerful people and it's Women's Month and I have been thinking about you for such a long time. I'm very excited to have you on. I don't know how you do as much as you do, but we're going to be talking about it. I want to introduce you so that our listeners really know who you are. So Emma King, if you don't know, her, is an independent oral hygienist with over 30 years of clinical experience. Over 30 years of clinical experience, she has had about almost 9,000 teeth whitening cases to her name. Yes, 9,000 was the number that I've just said. She's a keen lecturer and she loves sharing her knowledge on teeth whitening and we're here to really listen to it.
Speaker 1:We're coming up to festive season. You know teeth whitening is going to be a little bit more amped, I think, in most people's practices. As we come towards the end of the year, everyone is trying to get ready for one or the other end of year function. You know New Year, christmas, and we are needing to look good for all of this. We are in Women's the celebration of Women's Week, leave alone Women's Month so we are the perfect start to this really special interview.
Speaker 1:She's also the general manager guys of Baltimore International, the sole distributor of Philips, zoom, philips Sunny Care, as well as the Waterpik products. She is what is so close to my heart, an animal activist, and she runs a non-profit organization. Of course, she's a kidney warrior. For anyone who knows Emma King, emma King has been in and out of the hospital, and when she's not in the hospital, she's in your practice, and when she's not in your practice, she's whitening somebody's teeth. The woman is a worrier. So let's get on with it and find out. You know a little bit about you. I want to hear about you getting your new kidney, but let's start just with the basics. How did you get to where you are?
Speaker 2:I think my dad was massively instrumental. He's a dentist, he's from the UK, he had a dental practice here for 30 years and the moment I qualified I started working for him, even just one day a week, and I worked in town for an amazing specialist, dr Hans van Heerden, who also helped me and started me on my way, and I was very passionate about whitening from moment one, when no one else was doing it. So I would say I've really actively and passionately been doing whitening in particular for 33 years. Yeah, many, many cases.
Speaker 2:But my dad was very much, as I said, my instrumental sort of pathway into dentistry and while I was actually in my trick, I was going to do dentistry and I thought I'm not so sure, am I gonna like it? Just because it's all I've ever known? I did hygiene. I've never looked back, I never went into dentistry, but I'm perfectly happy with where I am and I absolutely love what I do. I started a long time ago with the company when it was Bright Smile and that then merged and became Zoom Whitening when Philips bought out Discus Dental. So I've been working with the brand for over 15 years now.
Speaker 1:You know, listen, emma, I think that I remember you even 20 years ago. I've been in practice this year for 20 years and I even remember when whitening was not what it is now and there were just a few brave people a few brave people in the industry talking about this thing called whitening and aesthetic dentistry. You well, yeah, from the word go. I remember that and, um, yeah, I just want to know a little bit. Now, tell us a little bit about your experience behind whitening, how it's changed, and now bring us into what we need to know about whitening and Zoom whitening, specifically in this day and age.
Speaker 2:I think, where a lot of people used to just fall short with whitening and some people still do, unfortunately, I think it's not always their forte and it's not something they do every day, day in and day out. I'm fortunate that I've built a practice on only professional whitening so I don't do anything else anymore other than that when I'm working clinically. But it's to customize everything and treat every single person individually. You don't go to a dentist and have a one size fits all and pull out a little draw of square and triangular fillings and it's no different to our teeth. You know we have different sensitivity levels, we have different budgets, we have different reasons for the staining, so we've all got to be taken into consideration. And if you go and put 20 people on the same diet and expect exactly the same result, it's not going to happen. So I always explain to people. If you put it into weight loss terms, people understand it. If it's a black, brown sort of dark staining on the teeth, that's like an 80 kilo weight loss. That's a slow, gradual process. You know, I think people they're understanding. And as products have evolved, we're still using hydrogen peroxide. It's just the way we look at it and how we tackle it and as we go, we all learn a little bit more each and every day. I'm still learning every day. I still see cases that I've never seen, so that's great, but I love to share my knowledge.
Speaker 2:I think importantly you want to make sure that you're looking after your patient and you want to do minimally invasive so you don't want to do any damage to the teeth. The advantage with the Philips products it's professional, so it's only supplied to dentists and hygienists and it doesn't do any damage. It's an alkaline base that's going onto your tooth so it actually strengthens and remineralizes the tooth while you're whitening, which is a major benefit, I think, for the person out there that wants to get their teeth whitened. Always remember you have one set of permanent teeth. You want to look after them, you don't want to cause damage and always look at your dentist or your hygienist for advice. So to go and have sort of fly-by-night whitening done, it sounds great, it sounds wonderful, it's cheap, it fits your budget, but it's not always going to be something that is not going to come without damage and harm to your tooth and the support structures. Also, you've got to go with the people that know what they're doing and that are qualified.
Speaker 1:Listen. You said that Zoom's been around for a while now, and what number are we looking at for Zoom whitening in SA?
Speaker 2:What? With regards to the, so I would say Zoom has been around for about 10, 15 years in the country and it came out at the same time. Well, bright Smile did Bright Smile. It was owned by Philips and then basically they bought out Discus Dental, which is Zoom, so they took over that brand as well, and they did that about 9, 10 years ago. And then we dropped Bright Smile internationally and just continued with Zoom. So they took over that brand as well, and they did that about nine, 10 years ago. And then we dropped Bright Smile internationally and just continued with Zoom.
Speaker 2:So it was two pretty much similar brands that worked on the same percentage hydrogen peroxide for inch, hair whitening, led lights. They were a little bit ahead of their time where a lot of people were using UV lights, which created a lot more heat and discomfort and sensitivity. So they were definitely a few steps ahead and just decided it didn't make any sense really to continue two brands, two companies and just merged all their interest into one and it's very versatile for the practitioners. It's amazing. We put a lot of effort and energy into it. A lot of clinical trials go behind it, so you know that you're getting a good product and you're looking after your teeth and your smile.
Speaker 1:What is the process when you get a zoom whitening? Because you know there's lots of naysayers in the industry. Some people say you don't need a LED light. Other people say, no, it's just the hydrogen peroxide. You know, you just put hydrogen peroxide, you're going to be able to get your teeth whiter. Other people feel like you know, you're going to get sensitivity after whitening. There's all these myths that are in and around and you know, with 9,000 whitenings behind you, how can you now debunk some of those for us?
Speaker 2:Yeah, a lot of practitioners will say, well, they don't believe in the light. But to be fair as well, a lot of those practitioners are not doing the numbers of bleachings and so maybe they haven't got the experience as well. With regards to that, it definitely, if you use the right light source, it would energize the process and it does speed it up. It's kind of like giving someone sugar who needs to do a little bit of energy and energetic work. They're going to have a little bit more energy to do what they need to. It's exactly the same process.
Speaker 2:You don't want anything to be too hot, because then it does heat the jowl, it does heat the tooth and it does heat the nerve. So you want to look after your tooth structure. You know hydrogen peroxide is not just when they say hydrogen is hydrogen is hydrogen. The strength obviously does matter. So the higher the speed or the higher the percentage, the faster the speed at which it penetrates into the tooth. So you do have to watch out for sensitivity and that's why it's so important to customize each case.
Speaker 2:If you have sensitive cases, you might want to start off without the light and build up so that you can use the light. You might only want to do one or two 15 minutes in a day. You want to cover all the areas where there's sensitivity. You vary your take-home according to the strengths. You do short wear time as opposed to overnight. So there's a lot that you can do as a clinician to control the sensitivity and you can't go and blame it on the product. It is 100%. The control factor is really in the clinician's hand. So it's not about drugging your patient, injecting them, numbing it that's completely unnecessary. It's about how you do it and how much you do in one go. So it's important because we can control that enormously.
Speaker 1:We always talk about now making our patients as happy as they possibly can get, but some of them are coming with expectations that are through the roof and I think that the value of what you're saying, because we will see patients that will always come in wanting aesthetic sort of upkeep for dental it's something that really has increased. I see in our practice post COVID and I find that without having the experience behind you, sometimes we are not able to really facilitate that patient's expectations. Now, how do you do this? How do you really know what your patient is going to need? When do you give somebody 15 minutes over a sort of a longer period of time, or do you want to do a one hour?
Speaker 2:you know, how do you actually find a way of structuring their expectations to optimizing now a zoom whitening so the difficult thing is you've got to be realistic and I explain to my patients as well that your teeth are natural and I cannot, even in 9 000 bleaching cases, tell you exactly where your teeth are going to end up. I cannot, even in 9,000 bleaching cases, tell you exactly where your teeth are going to end up. They will determine how white they want to go, but it's also one's got to be realistic. You're going to pretty much take it back to, maybe just beyond, where they were naturally given to you, so it doesn't mean that they're going back to their natural color that you were born with, because you weren't born with a permanent teeth. You know we've all got different reasons for staining and I think it's about showing people that you can have bright, white pearlies that look like silly little chewing gums, but that's not natural, that's something that's made in a lab. So as long as you explain to patients and you give them the knowledge and you're honest with people, people understand what they can and can't achieve with whitening, and I also always advise that they start with whitening, because not only can it minimize the amount of dentistry that you may need to do in the long run, it actually does save them a lot of money. So maybe someone's quoted them for 20 veneers.
Speaker 2:We now go and do a beautiful case of whitening. They're actually really happy with the color and all they need to do is fix the teeth that stand out. So it's always somewhere where you want to start. It's always a process where you're not going to be drilling into the tooth and losing tooth structure, so you are looking after your teeth. But it is really something where I try and explain and I could probably speak to dentists and hygienists for hours on end about how to customize a single case. You get to learn to understand a tooth and how it might respond to different cases.
Speaker 2:So the darker the tooth, the more stubborn the stain, the longer the process is going to take. So if it's a normal average color, it's very difficult to explain to a patient the different shades that you get, but you can show them on your shake. If it's a very normal average color, well that would be like a 10 kilo weight loss. So it wouldn't be a difficult case a little bit in chair, maybe a little bit at home, but always you need to combine it with take-home whitening to hold the color, to solidify it and, of course to maintain it on a monthly basis, because we've all got new stains that come into the diet and without having those our teeth would never go backwards. But unfortunately that's not realistic. Anything that you take in that can stain a white top is going to stain your teeth. So the difficult stains, long, slow, gradual process, the very easy cases, short and sweet in the chair, very little homework, and that's kind of a generalized sort of exaggeration, but that's exactly kind of how it works.
Speaker 1:Yeah, you know, listen, I think a lot of people fall short in that they see it as trying to fit their budget into where they're at, and I love that you say that. Listen, you have to really consider where people are and customize it to where they are. And customize it to where they are because there is a tooth whitening solution for you, where your budget is, and if you just want to commit to it, it does require a little bit of commitment because it's almost like you're starting something that you will require maintenance for if that's what you wanted to stay at. And so that take-home kit that often patients will say, no, I'm okay, I'm really happy with the color. You have to almost remind them at the end if they're not going to be taking that take-home kit, then you know, don't be too disappointed that you're going to drop a little, because your life is going to happen again.
Speaker 1:You know you're going to have your normal staining. You're going to have your normal, whatever it is it's coffee, it's tea, it's, you know, smoking. Patients will still have a lot of different types of really hard stains to get rid of and they may not get to the oral hygienist as often as they would like to, so I love that you have tailor made these solutions. Something quite exciting that I noticed on your table when I saw you at Las Hungres was this exciting mouthwash. Now you know I love new products, so tell me a little bit about this.
Speaker 2:It's basically it's an O7, that's what it's called. It's oxygen therapy. So what it does do, what's really nice, it's alcohol free. It's clear.
Speaker 2:So it's great for patients who do whitening, but any age can use it and it basically just attacks the bad bacteria and leaves the good bacteria to do their job instead of annihilating absolutely everything. So it's not going to interfere with your taste, it's not going to make your mouth dry and decrease the natural cleansing in your mouth, and it really is an alkaline base as well, so it's not an acid that's going to be constantly switched around in your mouth, which also, in the long run, doesn't do any any good for the teeth. So it's an amazing product and we we do have a toothpaste, but we're trying to. We're trying to bring that back. They've just pushed their prices up so heavily, so we we're working on magic on that. But it's great for all ages and, as I said, alcohol free means it's absolutely fantastic and suitable and doesn't dehydrate the salivary glands and, as I said, affect the natural cleansing, but the good bacteria continues to do its thing.
Speaker 1:I think that we don't do enough talking about good bacteria in the mouth and the balance that we really require in order to have a good immune system, but an oral immune system, you know, one where we actually shouldn't have. We should have buffering in our mouth and the good stuff should be able to still win the battle, but we are in charge of that and I think the product then, if I understand you correctly, is you're adding it to your whitening regimen. So if you're doing a take-home kit now, are you going to be using the toothpaste that is in now, the Zoom whitening kit? Are you going to be using a specific toothbrush and are you using this mouthwash and as well as your take-home whitening? Is that going to be your take-home regimen then?
Speaker 2:Yeah. So we also offer the Philips Sonicare toothbrushes, which is obviously a great add-on. Starts from a battery operated brush, which amazing. It just works wonders. Everyone thinks battery it's not going to work. But it's slim, it's sleek, it still has the sonic action. It's amazing. And then it goes all the way up to the diamond clean. So we've got about seven or eight in the range, which is fantastic. So we do have a whole range of brushes for people to choose from.
Speaker 2:And for me, your most important thing is great and wonderful that we sell professional whitening brands, but your health of your mouth comes first and your color always comes second. So by combining the two having a nice whitening, having a great toothbrush and mouthwashes as well you're able to keep your teeth not only healthier but whiter. So obviously, the cleaner the teeth, the less deposits that's going to be sitting against your tooth and actually in the long run, the whiter they stay as well. So it's also very easy to explain, like with the tray system and the maintenance, because everyone always thinks oh, you know, I've got to whiten my teeth now, then I've got to maintain for life. But everything's maintenance, you know, you don't eat once and never eat again. You don't brush your teeth once and never brush again.
Speaker 2:Everything requires maintenance to keep our bodies going, to keep ourselves fueled and fit and healthy, and it's very easy to explain to patients that you know. Do you want to come in and do you want to have healthy and nice white teeth for tonight or do you want to have it ongoing? Ongoing because I'm going to give you a simple way to be able to maintain it and to look after your investment so that the color and the health stays continually looking good and healthy. Ongoing so we can help with that. And obviously, combining with dentists and hygienists makes a massive difference, because regular visits is essential to keep your oral health important, so every well at its best. So every six months a visit to the hygienist and every second one you can even go to the dentist. Many dentists work on their own and they do the hygiene too.
Speaker 1:So definitely at least every six months go and see them, and that'll also keep the teeth whiter as well no, you know, listen, I I really appreciate you being able to make the time because I think, vinny, I've seen you over the years and I've seen you in and out of congresses and I'm wondering how are you doing all of this? A lot of people don't know that you have had renal failure and you have just now had a kidney transplant. Congratulations, thank you. And you know you're still going strong, you're still keeping your head up and you're still at Congresses. Now tell us a little bit about how are you doing all of this. How are you doing it all?
Speaker 2:You know. So obviously, in my professional and my private life, you've always got to do things you love doing, which keeps you going. And, apart from anything else, I've got a very close dental friend who gifted me the kidney in November and has basically given me the gift of life. And how do you thank someone? How do you thank someone for giving you an organ? So the only thing I can do is look after it to the best of my ability and keep it going for as long as I can, and that's what I'm trying to do.
Speaker 2:You keep yourself happy. You do the things that you want to do in life, which is why I do a lot of animal rescue and I also love doing what I'm doing. That's also why, as an independent hygienist, I've also filtered out all the other parts of my job that I wanted to or didn't want to do. So you always, I think, with anyone in life, like I do with the admin staff here at the office that run. I work with three amazing team members here at the office and I sit down and say to them often what do you like doing and what don't you like doing? Do the things you love to do, and maybe one of the other team members can take on the jobs that you don't like doing, so that at least you put a smile on your face and you enjoy coming to work, and that is essential for everyday life.
Speaker 1:Yeah, you know, listen. I'm going to share with the listeners that the last time I saw you, you told me oh, you know, I've just come out of hospital and I'm thinking what on earth are you doing at this Congress with your Zoom and all of your amazing products? But what on earth are you doing here? You've just come out of hospital. No, I've just come in out of hospital. How many surgeries have you had now?
Speaker 2:37 in the last three and a half years. So yeah including my kidney trans, and I've had five since the kidney trans.
Speaker 1:You know it's the most humbling number and I've never, ever encountered you being a gloom and doom kind of face. It is absolutely remarkable that you're always positive, you always sort of. You know, we talk about resilience in all aspects of healthcare, but also beyond healthcare, and we talk about resilience in the workplace. I don't think I've ever met somebody as resilient as you and as inspirational, Because I told you, I've never been to a Congress where you don't have a smile on your face. You don't have a smile on your face and you're still able to give quite a lot, an absolutely incredible amount of information about whatever it is that you are busy with. You know whether it's the machine or whether it's the process or whether it's the product. You know you're always there, able to do it. And close to my heart is something else that you do, which is now you do a lot of sheltering for animals. Tell us a little bit about your project and tell us mainly, how do we get involved in this project of yours?
Speaker 2:So between my partner and I we run a national nonprofit organization, an MPC, called Feel Good Funding. It started in Durban. We've taken it over. It runs under two names Thomas Jackson Foundation, thomas and Jackson. Thomas was David's love and soulmate who died, and Jackson was my staffy love who passed away, my utter soulmate. So we combined the two so we actually going to be moving the whole fundraising and everything in the fund's name across to that.
Speaker 2:We uplift a lot of power breeds and so many pit bulls and they have a huge misunderstanding as to the most amazing souls and everyone uses them for the wrong things and they end up in the wrong hands. And then we've got a whole network of veterinary groups that only surrender to us. So if they've got strays that come in we uplift. At the moment we care for about 120 animals and I self-fund that. So it's not often that we get a lot of donations in. So I've got to keep driven and I've got to keep focused, because without me working, without me doing all of that, all of those animals lives are at stake. So some of them have to go into kennel facilities. But we have amazing kennel facilities. I'm also in the process of buying a farm I move in two months time and 10 hectare property which I'm going to be having all the animals on my own property for the first time. And, yeah, I have 47 cats of my own and all very spoiled. They all have their own carer and 12 dogs and then, yeah, another, at least another 30 or 40 in kennel facilities.
Speaker 2:We home very well, we are very strict about our homing, our intros and we follow up, um. So, yeah, we try and do some fundraising and I'm now trying to get our practices or using zoom on board to the fundraising as well and give back. So hopefully they'll give back to the Animal Org and we're going to do a little bit for the Smile Foundation and the Jenna Lowe Trust, who that's also very close to my heart, and they support the Organ Donor Foundation. So Jenna was a patient of mine who did the Get Me to 21, a very big, internationally acclaimed sort of campaign. She sadly lost her fight after having actually received a lung transplant and so the foundation still continues to push for organ donor and make awareness around her condition and smile foundation.
Speaker 2:Obviously, we've all got to give back and within the dental field, and then, of course, course, yeah, with regards to the animals. Um, there's always animals in need and people are normally very quick to point out this animal needs to be uplifted and treated, but then nobody wants to chip in and pay for them, so I've got to always find a way of supporting them and getting them treated and getting them into the most amazing homes, which is where my heart is just so satisfied and it just makes me happy and smile.
Speaker 1:Yeah, you know, listen, I am definitely a huge supporter of yours. I myself have animals that we've taken out of the SPCA and, you know, previously mistreated and on the kill list, and you know I can truly say that what they've been able to give us is beyond what you can. You know people want to go and a lot of my friends only buy proper breeds and they'll go to breeders. But there's so many animals that are. They have such a lot to give you and you know you'll be really surprised that if you just allow yourself to get to get into that level of commitment. It is a commitment and proper animal care is something that comes with an expense, but it is such an investment for your own health. You know, I don't think there's a single day that goes by that I don't feel happier with animals around me. So I am, yeah, and I would love to know now if anyone was listening and would love to support you where do they go? How do they contact you?
Speaker 2:I think the easiest thing is just to WhatsApp me and I can point them in the right direction and I can help them. I get back to everyone, so I don't ignore WhatsApps in any way, shape or form. My WhatsApp is 082-823-7435. And you know, just a little thing I wanted to say with regards to animals. We always see them as part of our world, but I think people don't understand that for an animal, we become their entire universe, and to be that for an animal is it's priceless. It's absolutely priceless and we normally get a lot more out of it than an animal does. The just the, the loyalty, the sort of just the love that you get, the unconditional love that you get, and the unwavering it's just unbelievable. And I think any home is not a home without an animal.
Speaker 1:I'm all for anyone that can actually adopt these guys that are really needing you know they give you so much and they're really needing just basics. You know it's unbelievable how generous animals are. Nature in all is just a very generous system, and more than that is your generosity when you're sick and you're coming out in your level of commitment to the industry. You know this is the month that we really celebrate how women leaders in health care make this a better planet, a better place to practice your career, teach us us so much more. You're really one of those icons. I really do mean that.
Speaker 1:Emma, throughout my entire career I've seen you in and out of Congress after Congress, not even knowing. When I first started I didn't even know your story and you know to come at this sort of like 360, you really have contributed to the industry in such a special way. It's a very special interview that I have with you today I'm very grateful for the time you've taken and to Zoom Whitening, because you know anyone that's going to be in our show and wants to now send us a little bit about what was the best and most valuable tip that you got from Emma. This morning you will be receiving a special gift straight from Zoom Whitening. So you know, please send in your comments, send in your likes, subscribe and, you know, support Emma in also trying to get her on board with some of the things that are keeping her driven and keeping her inspired to help us as healthcare individuals. So, thank you, thank you so much.
Speaker 2:Thanks for having me on board. I really appreciate it.
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